Media and Public Relations
The Philosophy
The best PR is PRoactive.
Most organizations don’t think about public relations until there’s something to announce — a grand opening, a big event, or a crisis they didn’t see coming. A news release goes out. Maybe it gets picked up. And then… nothing. Until the next thing.
That’s not a public relations strategy. That’s a transaction.
You wouldn’t expect a gourmet meal from a vending machine — so why expect a valuable media relationship from a single news release?
Real media and public relations is about building something that works between the big moments — relationships with journalists that exist before you need a favor, a reputation that precedes you into the room, a narrative that holds up when no one’s handing out trophies.
When something does go sideways, the organizations that invested in their reputation early are never starting from zero.
Areas of Practice
The Proof
Anyone can send a release. Not everyone gets the call back.
Secured placements in ESPN, The New York Times, the Los Angeles Times, CBS, NBC, and The Atlantic across healthcare, nonprofit, and advocacy sectors.
Provided media training to Oceana scientists and researchers preparing to address international press at one of the world’s largest climate conferences.
Managed all media operations for an international ATP 250 tennis tournament coordinating international press requests, leading a media staff of 12, and generating $4M+ in earned media in 10 days.
