Crisis Communication
The Philosophy
Any publicity is not good publicity.
Misinformation travels faster than the truth1. Rage spreads faster than reason.2 And a narrative that gets ahead of your organization is exponentially harder to correct than it would have been to prevent.
Crisis communication isn’t about managing a press conference. It’s a hurricane plan. You build it before the storm, you practice it, and you hope you never need it — but when you do, you already know who says what, to whom, and in what order.
The organizations that fare best aren’t the ones with the best lawyers on speed dial. They’re the ones who never let the conversation drift from reason to outrage in the first place.
That requires preparation. And someone who’s been in the room when it matters.
Areas of Practice
The Proof
We don’t build the plan during the storm.
Managed more than 1,500 incoming media requests on behalf of the American Diabetes Association’s communications team over approximately 90 days at the height of the COVID-19 pandemic — triaging inquiries and coordinating interviews.
Spearheaded communications efforts to announce the Winston-Salem Open’s return to play following COVID-19, developing and disseminating ATP-coordinated safety protocols to players, staff, media, and fans.
Developed a comprehensive crisis communication plan for a behavioral health services provider serving children with autism spectrum disorder — and activated it when the organization faced an acute, high-stakes internal crisis requiring immediate response.
