Digital Media Strategy
The Philosophy
Digital media strategy is bigger than your social media following.
Effective digital media strategy is an ecosystem. Your website, your email, your social channels, your search presence — each has a job to do, and none of them works well in isolation.
What someone sees on Instagram drives them to your website. Your website drives them to your newsletter. Your newsletter drives them to act. When those channels aren’t talking to each other, you’re not running a strategy. You’re running errands.
The goal isn’t to go viral. The goal is to build something that works — and to measure the things that actually tell you whether it does.
Areas of Practice
The Proof
Channels only work if they’re working together.
Served as on-site digital content strategist for the Nexo Dallas Open, an ATP 500 tournament, producing 291 sponsor-integrated posts across multiple platforms while contributing to a content strategy that nearly doubled fan engagement in one year.
Built Insight Human Services’ digital presence from scratch — launching three social media channels, redesigning a decade-old website, and managing a quarterly newsletter to approximately 2,500 stakeholders across 50 counties in North Carolina.
Managed complete digital strategy for an international ATP tournament — more than doubling social media engagements in two years, rebuilt and oversaw website that drove more than $250,000 in purchases in five weeks.
