Editorial and Copywriting
The Philosophy
Say less. Mean more.
Good writing isn’t about filling space — it’s about earning attention. Every sentence should give the reader a reason to read the next one, and every word should justify its place in the sentence. In business writing especially, your reader didn’t necessarily ask for your email, your news release, or your social post.
You’ve interrupted them. The least you can do is make your message worth their time.
Writing for someone else means answering one question before they even ask it: what’s in it for me? Get that wrong and it doesn’t matter how beautifully the rest is written.
Areas of Practice
The Proof
Every word should earn its place.
Ghostwrote op-ed for the CEO of the Brain Injury Association of America, published in The Hill, making the case against proposed federal cuts to brain injury programs — translating complex public health policy into a clear, urgent argument for a national policy audience.
Drafted complex scientific news releases for nationally recognized, disease-focused patient advocacy organizations — reading peer-reviewed research and interviewing study authors for releases that ultimately earned placements in outlets including The New York Times and ABC’s Good Morning America.
Produced more than 200+ sponsor-integrated social media posts for the Nexo Dallas Open, an ATP 500 international tennis tournament — developing original copy across multiple platforms and stakeholders in nine days under live-event deadline pressure.
